Alex Walton is a Certified Mental Performance Consultant (CMPC) who works with athletes, teams, and coaches to strengthen the mental side of performance. Her approach emphasizes proactive skill building, helping athletes develop confidence, focus, resilience, and self-awareness before challenges arise.
Alex has worked with athletes across a range of levels, including NCAA Division I, II, and III programs, elite high school teams, and individual competitors. She has served as an embedded mental performance coach with collegiate basketball teams, supported Division I gymnasts, and worked with minor league baseball players.
She specializes in working with adolescent and collegiate athletes, helping them navigate the critical developmental years of identity, performance, and transition. In addition, Alex partners with parents to support the broader ecosystem around the athlete, drawing from both her professional experience and her personal perspective as a parent of student-athletes, including one who competed at the NCAA level.
Alex holds a Doctorate in Education (EdD), where her research focused on belonging, identity development, and how individuals build the skills to navigate diverse environments while maintaining a strong sense of self. Her equity centered work informs her approach to mental performance, particularly in supporting athletes from diverse backgrounds in developing confidence, voice, and agency within competitive spaces.
Her work is grounded in the belief that mental performance is not just about outcomes, but about helping athletes build the tools to navigate pressure, adversity, and success with intention and confidence.
Areas of Expertise
Confidence, Self Talk & Performance Under Pressure
Supporting athletes in building sustainable confidence, reframing negative selftalk, and developing mental habits that translate into consistent performance, especially in high pressure environments.
Adolescent & Collegiate Athlete Development
Specializing in working with high school and college-aged athletes, supporting them through key developmental transitions such as identity formation, recruiting, increased expectations, and balancing sport, academics, and life.
Parent & Family Dynamics in Sport
Partnering with parents to better support their athletes, improve communication, and navigate the complexities of youth and collegiate athletics. This work is informed by both professional experience and personal perspective as a parent of student-athletes, including one who competed at the NCAA level.
